CLIENT
TRACK RECORD
Totem works across a range of industries, helping global category leaders get ahead and stay-ahead in brand growth, digital and DTC transformation. Key categories include; retail, luxury, fashion, beauty, entertainment, travel and hospitality, real estate and finance.
SOLUTIONS
WHAT WE DO
Totem is a brand and digital agency. We work with leading brands to help them grow and become future focused. Everything we do is driven by data and insights first.
KEY SERVICES
How we can help
How can we enter Asia successfully and sustainably? Whats our best path?
MARKET ENTRY PLANNING
How can we re-calibrate our approach to China and re-establish a growth path?
RE-STRATEGIZE CHINA
How can we accelerate digital transformation and future-proof our business?
TRANSFORMATION PLAYBOOK
What are the next steps for brand growth? How should we balance brand vs sales spend?
BRAND STRATEGY
How do we achieve high impact, high efficiency campaigns and fuel growth?
CAMPAIGN OPTIMIZATION
How can we reshape our brand with DTC characteristics? …or build a winning DTC brand?
DTC BUSINESS MODELING
How do we build and measure audience success on WeChat?
WECHAT SOLUTIONS
How can we bring our brand strategy to life? How can we use social to make big gains?
SOCIAL MEDIA PLAYBOOK
130+
Brand clients since 2014
1.0m+
Readers for our 70+ reports
36+
Countries we operate in
THINKING AND
insights
Reports created by Totem’s advisory and insights teams highlight our areas of focus; China's future-forward digital trends, DTC transformation, Global consumer insights.
The reports reflect the work our advisory team does with DTC and incumbent (leaders) globally on brand strategy, business intelligence solutions and growth.
Our clients range across industries, including; retail, fashion, beauty, travel, entertainment.
Projects for our advisory clients address critical issues including; new markets entry, corporate development and M&A advisory, digital capabilities/innovation, brand strategy/positioning, category design and data insights/analysis.
-
APPROACH
OUR BRAND GROWTH FRAMEWORK
We bring together the brain power of a business consultancy with the street smarts of a marketing agency. Totem’s brand growth framework anchors all assignments (large or small) to wider aims of achieving exceptional brand value for our clients.
Branding, data & analytics and social media strategy are key parts of our offering. We also manage monthly, on-going social and digital presence (and campaigns) for our clients, globally (on TikTok, Instagram, Facebook) and in China (on WeChat, Douyin, Weibo).
Data informs all of our work.
OFFICES
LOCATIONS
Totem is a Global brand and digital agency with a focus on China. We have four offices - Hong Kong, Vancouver, Shanghai, Beijing - and a network of global contributors.
